Fareeha Jay — Dietitian · Nutrition Educator · Culture‑Aware Food Advocate

Fareeha Jay isn’t your standard “eat‑this‑not‑that” dietitian. She’s a registered dietitian (UK‑registered), diabetes educator and health‑communicator who builds bridges between nutritional science and cultural food realities — especially for South Asian and ethnic communities around the world. 

With a background in Anthropology and a deep commitment to inclusive, realistic nutrition, Fareeha has spent years helping people — especially women and ethnic minorities — navigate healthy living without losing their cultural identity. 

???? What She’s About

Culturally‑informed dietary guidance: Rather than pushing one‑size‑fits‑all “Western diets,” she recognizes that diets are deeply tied to heritage, tradition and social context. Fareeha works to translate healthy eating into culturally familiar food patterns. 

Empowerment through education: Through her online presence — social media, blog, virtual consultations — she demystifies nutrition and offers actionable, evidence‑based advice tailored to real lives. 

Sustainable lifestyle over fad diets: She rejects quick‑fix diets and instead promotes mindful eating, balance, and sustainable habits. Her book It's Not a Diet, It's a Lifestyle delivers this message plainly — no fluff, just long‑term health and self‑respect. 

???? Her Work & Impact

“Aap Ki Dietitian” community: Through her brand/community, she has reached hundreds of thousands of people worldwide, offering coaching, guidance and culturally‑relevant meal advice to people from South Asia and beyond. 

Health education & diabetes prevention: As a diabetes specialist, she has provided educational sessions for those newly diagnosed with Type 2 diabetes — helping them understand how diet, lifestyle and culture can coexist with health. 

Thought‑leadership & advocacy: Through blogs, articles and public dialogues, she brings attention to how food, culture, identity, and health intersect — challenging narrow definitions of “healthy eating” and championing inclusivity. 

???? Why She Matters — and Why She Fits The Buzz

In a world drowning in diet trends, fad fixes and “one‑size‑fits‑all” wellness advice, Fareeha Jay stands out because she centers people’s context — their culture, history, habits, and realities. She believes that you don’t have to abandon your roots to be healthy, you just need balance, awareness, and honest guidance.

For a platform like The Buzz — edgy, real, unapologetic — she’s gold: she challenges mainstream narratives about health, pushes conversations beyond calories and macros, and speaks to identity, dignity, and sustainable living.