Web Design

Does your website invite people to reach out to you for their needs?

Most people shy away from sites that appear to be cold and impersonal online.
You have one shot at a first impression, so be sure the design of your website reflects
the positive atmosphere your clients experience when they work with you. Warm and friendly web design
builds an initial level of trust that will continue to grow as you interact with your clients.

Let’s look at 5 ways to make your website warm and friendly.

1.  Choose colors wisely

Color triggers emotional responses in people, so think about colors that will appeal to the
widest range of people in your target audience. Warm colors exude enthusiasm, energy, happiness, and passion.
Orange grabs the attention of the reader but does not overpower content like red often does. Bright shades of orange are vibrant and energetic while muted forms communicate a sense of vitality, health, and earthly connection.
Bright yellows exude splashes of happiness while softer shades invoke a sense of calmness. Darker shades of yellow and gold set a sense of permanence and reliability. Contrast allows images and text to stand apart.
Using neutral hues of ivory, beige, or gray in the background has its advantages because oranges and
yellows will pop and draw the reader’s attention to your content.

2.  Introduce friendly faces

Build trust by including friendly faces in your design. From a psychological standpoint, clients will be put at ease when they see a friendly face looking on their screen. You're inviting people to frequent your business and to get to know your staff, so make sure the faces they see are welcoming.

3.  Use shapes to your advantage

Use shapes to guide the eyes of your readers to content you want to highlight. While warm and inviting images help us relax, round accent shapes draw the eyes. Circles and ovals are soft shapes, so they establish a sense of openness. The goal is to use simple shapes to improve the overall vibe of your website.

4.  Make content friendly and inviting

Now we are getting to the critical aspects of your website. The website design needs to focus on your visitors’ interests. Content that describes the benefits of choosing your business should be clear from the start. Present a need for your services in a way that presents you as the solution without using scare tactics or clickbait. The content itself should grab the reader’s attention, your goal here is to please the visitors, so the layout of content should make the page seamless to navigate.

5.  Attest to the value of your team

Introduce the people in your business as vital team members, you can also show how much you value patients by investing in the best equipment available. Testify to the professional presence and appealing human touch offered by your team.

The devices we have today give you instant access to people who are actively seeking your services in your area. Knowledge of what it takes to maintain a warm and friendly website design can be the difference in drawing people in or pushing them away. Web presence is an invaluable tool used to bring new clients to your business while providing information on services to returning clients searching for new information.

Get in touch with us today for a Quote...

info@thebuzzzm.com

+260973784184